Strategy and Consumer Planning and Research Manager

External Job Title Strategy and Consumer Planning and Research Manager
AutoReqId 24910BR
Function Marketing
Type of Job Full Time
Country Cameroon
External Job Description
Job Title: Strategy and Consumer Planning and Research Manager
Department: Marketing
Reporting to: Cameroon Hub Marketing Director with a dotted line to Diageo Africa's ConsumerPlanning Director
Category: 11 (Diageo Level 4)
No of positions: 01Contract: Permanent

PURPOSE

· To keep marketing activities consumer focused, championing consumers insights and making recommendations that drivegrowth within Cameroon and other countries of the Hub (Central and West francophone Africa).
· To improve the Diageo West Africa CPR team and strive to be Consumer Experts, Research Consultants, and Capability Coaches.
· To set, drive and prioritize the CPR agenda across West Africa, overseeing all research activity.

* To champion the generation and implementation of consumer insights, Key Brand Benefits (KBB) and the Diageo Way of Brand Building processes / tools

QUALIFICATION AND EXPERIENCE REQUIRED

* Master University Degree in business or related field.

* 5-7 years consumer and/ or customer marketing experience.

ACCOUNTABILITIES

1. Combining analysis, diagnosis, insightful thinking,judgementand clear recommendations to drive growth for existing brands and key initiatives.
2. Championing the generation and implementation of consumer insights throughout West Africa.
3. Managing Quantitative and Qualitative francophone Africa studies.
4. CPR capability-building within West Africa, across markets and with our research and advertising agencies.

CAPABILITIES

You will need to have:

* A proIn-depth understanding of quantitative research techniques (including retail audits, product tests, STM’s).

* Extensive experience of implementing tracking studies. Ability to direct agencies in design, analysis and reporting

* An ability to influence in a matrix organization

You will also need to be:

· Knowledgeable and experienced in communications skills, able to coach, facilitate and lead.
· Skilled in the management of multiple research agencies.
· Able to integrate learning from multiple sources and generate insights, which requires good analytical skills,
· A keen observer / listener very experienced with African consumers.Passionate and inquisitive about consumers – exhibit a constant thirst for discovering consumer insights and ability to communicate the insight and the importance to the business
· Bilingual French / English

Guinness Cameroon,whichis ISO 9001/2008 and ISO 22000/2005 certified, is committed to meritocracy and inclusivenessand will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age

Interested candidates should apply mentioning the subject.
APLICATION
All applications to be made through the website:www.Diageo-Careers.Com.Candidates should please load in their CV and covering letters.
CLOSING DATE

13.10.10

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