PRODUCT MANAGER TRIDEM PORTFOLIO

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Cameroon
Congo, Democratic Republic of
Côte d'Ivoire / Ivory Coast
Senegal

JOB PURPOSE:
• Develop and implement strategic brands plan to achieve Objectives for brands in the assigned portfolio within the French-speaking region of West and Central Africa.
• Be the marketing interface with the external agencies.
PRINCIPALES RESPONSABILITES: ( What it must achieve )
1. Develop strategies and tactical plans for the sales team and ensure implementation.
2. Follow up with the environment of the brands and ensure plan updating.
3. Be the interface with the finance in the procurement process.
4. Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
5. Design, develop and dispatch relevant brand promotional materials to the field force in a timely manner
6. Ensure strict adherence to medical governance and quality management related issues
7. Make sure the marketing department meets all the deadlines related to the medical, Regulatory & sales departments and also the GM affairs.
8. Follow up with the markets dealing with all the issues related to the marketing department.

ACCOUNTABILITY :
1. Reports to the Head of Marketing Francophone.
2. Geographical scope: Francophone West and Central Africa (17 countries)
3. Deliver portfolio revenue for GSK Francophone (FWCA) via close relationship with sales function.
4. Responsible for A & P budget for portfolio
5. Provide strategic and tactical direction for brands in the portfolio.
6. Management of people although no direct report to the position: Reps- FLM

COMPLEXITY: ( Degree of change & uncertainty; level of influencing required; degree of matrix working )
1. Ability to effectively manage brands in an unstable social, political and economic climate
2. Ability to successfully market brands in a market where majority has low purchasing power. Effective customer targeting is required
3. Ability to manage brands successfully in an environment that has little or no reliable data for planning
4. Ability to lead cross-functional teams to achieve brand / portfolio objectives
5. Manage portfolio in numerous countries each with own peculiarities, for real growth in profits despite inflationary pressures at least 15 countries with different languages, currencies, and social and political cultural.

SPECIALISED KNOWLEDGE:
1. Brand management skills
2. Sound business analysis skills
3. Product / technical knowledge
4. Communication / Presentation skills
5. Computer literacy skills

Please note: Only one application to GCC is required in order to be considered for ALL suitable opportunities. We do encourage you to update your profile and CV on your original application in the future to ensure your records are accurate.

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